How can the completion rate of SoundCloud onboarding be increased with a redesign concept?
SoundCloud is a powerful music discovery platform, but its mobile experience can feel overwhelming — especially for new users.
This concept project explores how SoundCloud’s mobile experience could be simplified, more personalized, and more welcoming — while keeping its core identity, based on my usaged.
Role
Product Designer
Scope
UX UI design, Prototyping
Timeline
1 week
Tools
Figma, After Effect
Problematic
How can I reduce cognitive load and ask users meaningful questions while maintaining the identity of the app?
Through informal user observation and heuristic evaluation, I identified three main issues:
Cognitive overload on first use — too many options shown at once.
Weak onboarding — no clear guidance on what the user should do first.
Limited personalization early on — recommendations improve
Design
Improve the onboarding flow by gathering user preferences and using this information to create a customized homepage
